"Health Plan Innovations for Marketing and Member Engagement" has brought together leading health plan marketing leaders to show you how to transform your marketing in 2018 by utilizing market insight data to determine member wants and needs to create tailored marketing and engagement strategies to increase enrollment, drive behavior change, transform the consumer experience, and build brand loyalty.
Branding and media buying alone doesn't work in the new complicated and ever-changing world of Health Insurance. But the monumental task of revamping your infrastructure to implement new technologies and build omni-channel marketing campaigns is daunting. Next generation marketing for health insurance is borrowing loyalty-building programs from top retailers, the hospitality industry, financial services and others to move from tactical open enrollment programs to the strategic initiatives that deliver measurable and sustainable results. Don't miss this definitive event! We look forward to seeing you in San Diego in July!
"Willingness to share best practices, comradery in industry! The attendees were fascinating."
Heather Valteris, VP Global Channel Marketing, Cigna
"Phenomenal content that was open for questioning and answering."
Stephanie DeFreese, Director of Retail Strategies, BlueCross BlueShield of South Carolina
"Great insight and sharing from speakers. The subjects covered a wide variety of information providing high value for attendees."
Tammy Fisher, Area Vice President, Consumer Sales & Retention, Kaiser Permanente
"Lively discussion - good info and Q&A. Great conference!"
Deb Olson, Healthcare Marketing Strategist, Bluespire Marketing
"Q&A - very helpful."
Stephanie Perun, Blue Cross Blue Shield of North Carolina
"Overall conference encouraged innovative thinking. Presenters all very knowledgeable."
Melissa Diamond, Director, Brand & Exchange Marketing, Health Net of California
"The panel discussions. The content. The networking. The location."
Maren Conradi, Marketing Manager, Deft Research
"Excellent topics. Great speakers. Impressive audience. Very good mix of plans and consultants. Excellent consultant insights with low level of sales pitches."
Tom Reid, VP, Healthcare, HackerAgency
"Great speakers, very interesting content. Great interactions. Great M.C./Host. Great food. Great keeping on schedule."
Paul Roberts, Synecticsworld
"The format and speakers were focused and informative. Learning and understanding insights into the proposed 'future of healthcare' and the various initiatives surrounding this are eye-opening and insightful. Great conference!"
Stephanie Kilty, Sales and Marketing Manager, Community Health Choice, Inc.
"Wide range of topics all related to consumer engagement. Great speakers."
Tim Gilchrist, Columbia University's Healthcare Innovation Lab
"Very good speakers. Varied content around Consumerism (D2C) gave excellent insights to this newer healthcare focus. Well done."
Jeff Bertrand, VP, Sutherland Global Services
"Speakers great - very good schedule. Moderation excellent."
Bobbie Antinarelli, Baldwin Publishing
"Non-traditional health care presentations were fantastic. Interesting speakers on varied topics."
Erinn Newman, Senior Strategic Planner, EMA Insight, Eric Mower & Associates
"The variety of different presentations/topics really provided a wide view of what challenges healthcare marketers and professionals are facing now (and ones they will face in the future). I particularly liked the panel discussions which provided multiple opinions on important topics in a short time frame."
Luke Anderson, Bluespire Marketing
"Left with at least 3-5 ideas I can go back and implement."
Anne Brunson, Blue Cross Blue Shield RI
"The different perspectives of the vendors. Use cases from real world experience and direct application."
Taylor Phillippi, Nueterra
"Speakers and panels focused on their topics and were not self-promotional. I like the topics."
Lance Hood, Array Health
"Informative. Great content from proven success stories. Friendly staff."
Jason Bortaeu, Dakotacare
"Feels well organized. Always learn something from everyone!!"
Melanie Simmons, Health Care Service Company
"Excellent speakers that covered a wide variety of topics but still kept to the same central message/theme."
David Parent, Small Business Service Bureau